mattel

The maker trend meets the toy box with another way to combine creative play and product customization. Autodesk, the graphic art and design software company, today announced that it has entered into a pact with toymaker Mattel to augment its toy line with 3D design and printing tech. The initiative seeks to offer immersive play “experiences” by mixing real-life toys with digital creation tools. A series of apps is now in the works that will let users create, design and customize their toys, and then use 3D printing technology to make them real. Autodesk’s 3D design and 3D printing apps will work with Spark, the company’s open 3D printing platform, to help boost creative play experiences for…

This story continues at The Next Web

Advertisements