While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.
An Brief Intro To CLV (And Why You Should Measure It) is from The Future Buzz, a Blog Covering Digital Marketing. You should follow Adam on Twitter and Google+ .